I like love coffee and I like clever design ideas, so when these two things come together, I am especially satisfied.
Take this bag of Caribou Coffee, for example. At first glance I took in the color combinations of two shades of brown and light blue on a canvas-textured light brown background. Soothing colors that work well together. Then I registered the shape of the chair and the “flooring” beneath it. So far a simple design, nothing fancy. It wasn’t until I zeroed in on the flooring (with my trusty bifocals) that I fully realized the image and feeling the graphic designer was trying to convey. Take a closer look:
The text reads: “This is my Zen place. My cozy chair and pen place. My crossword-doing, muffin-eating, never-let-it-end place.”
I read this, smiled and thought, “Yes!” In three sentences one of my best simple pleasures is stated so eloquently, evoking a feeling of total relaxation at the mere Zen thought. They get me at Caribou Coffee. 😉 And the dark roast coffee is delicious, btw.